What’s On has been Reykjavík’s event guide since 1994, in print and online, so their site needed to carry that same reliability. The brief was another straight Figma-to-build: take a finished Figma design and implement it faithfully in WordPress and Elementor, matching every layout and type detail without shortcuts.

The centrepiece is the events calendar, which doesn’t run on hand-entered listings. It pulls live event data from an external events API and renders it as a continuously updated, filterable grid, browsable by week, complete with venue, category and imagery for each listing. When an event’s details change upstream, the site reflects it automatically, with no one on the What’s On team re-typing a single listing.

MRC Recruiting runs on Recruit CRM to manage every open role, but their WordPress site had no live connection to it. Job postings would have needed manual copy-pasting to stay current, with a real risk of closed roles sitting on the public site for weeks.

We built a custom plugin that pulls job data directly from the Recruit CRM API into WordPress through two shortcodes: a searchable job list and a full job detail page. Search filters (keyword, location, location type, job category) are built dynamically from live job data, so new locations and categories appear on their own as new roles are posted. Closed, on-hold, and application-disabled roles are filtered out automatically at fetch time, and a short cache window keeps the site refreshed against the API within seconds, not the multi-minute delays the earlier caching approach allowed.

Iceland Review is Iceland’s leading English-language news portal and travel adviser. It’s part daily news for readers following the country, part travel guidance for visitors planning a trip. Almost all of its income comes from display advertising, so this rebuild couldn’t treat ad placements as an afterthought. They needed to be part of the layout from day one.

We rebuilt the platform on a custom WordPress theme with Advanced Ads managing every placement: banner units the editorial team can position and swap without touching a line of template code, sized to stay visible and viewable (which is what actually drives ad revenue) without slowing the site down or burying the articles underneath them.

Around that ad infrastructure, we restructured navigation for the site’s two real audiences: News for readers following Iceland day to day, and Travel for visitors planning ahead. We also cleared years of accumulated technical SEO debt and set up an ongoing webmaster relationship that’s still running today.

Real Search Console data over the past 3 months:

Líparít is a small but well-established branding and packaging design studio working out of Reykjavík and Akureyri, with a client list that includes Arna, Freyja, ORA, Klaki and TourDesk. Their own site needed to hold up to the same design standard they deliver for clients, so the brief was a straight Figma-to-build: take their finished Figma design and implement it in WordPress without deviating from it.

We built the site on Elementor (on top of the Hello Elementor base theme), translating the isometric brand mark, typography and spacing from the Figma file into a fully responsive layout, pixel by pixel. The centrepiece is a self-service portfolio grid: dozens of real packaging and branding projects, from Easter confectionery for Freyja to dairy branding for Arna to conference identity work for Norðanstormur, built so the two-person studio can add new case studies themselves without touching code or calling a developer.

IcelandNow.org needed a steady stream of Iceland-focused travel and news content without a full editorial team behind it. We built a self-contained WordPress plugin that handles the entire pipeline. It pulls from configured RSS feeds and scraped Icelandic news listings, maintains a demand-ranked queue of evergreen travel topics, and runs a trend-detection engine that catches breaking stories (like a pilot strike) while they’re still hot.

Claude writes every draft in a journalist or travel-writer voice. An Iceland-relevance filter runs at both fetch and generation time to keep foreign and hyperlocal-only stories out, and images are sourced in parallel from Flickr and Unsplash, scored and matched, with a 500-photo memory so nothing repeats. Every draft is scored against a quality gate before it’s even illustrated; anything below the bar is skipped rather than published.

What passes gets Yoast SEO meta, schema.org markup, and up to four internal links into existing posts, then lands in an admin dashboard for a final human review before it goes live. Alongside the automated batches, a “Write an Article” tool lets the team generate a single on-demand piece from just a topic (and optionally a source URL to ground it in), with a length dial running from a tight 450 to 700 word rewrite up to a 1,300 to 1,800 word in-depth guide, saved as a draft or published immediately.