Iceland Now: AI News Publisher

IcelandNow.org needed a steady stream of Iceland-focused travel and news content without a full editorial team behind it. We built a self-contained WordPress plugin that handles the entire pipeline. It pulls from configured RSS feeds and scraped Icelandic news listings, maintains a demand-ranked queue of evergreen travel topics, and runs a trend-detection engine that catches breaking stories (like a pilot strike) while they’re still hot.

Claude writes every draft in a journalist or travel-writer voice. An Iceland-relevance filter runs at both fetch and generation time to keep foreign and hyperlocal-only stories out, and images are sourced in parallel from Flickr and Unsplash, scored and matched, with a 500-photo memory so nothing repeats. Every draft is scored against a quality gate before it’s even illustrated; anything below the bar is skipped rather than published.

What passes gets Yoast SEO meta, schema.org markup, and up to four internal links into existing posts, then lands in an admin dashboard for a final human review before it goes live. Alongside the automated batches, a “Write an Article” tool lets the team generate a single on-demand piece from just a topic (and optionally a source URL to ground it in), with a length dial running from a tight 450 to 700 word rewrite up to a 1,300 to 1,800 word in-depth guide, saved as a draft or published immediately.